Roads that take your breath away
New campaign targets the Scottish motorcycling community
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A series of short films showcasing Scotland’s breathtaking motorcycle routes, has been unveiled as part of a new campaign encouraging Scottish bikers to share best practice riding tips, in a bid to help reduce fatalities on Scotland’s roads.
Motorcyclists make up less than one per cent of Scotland’s road traffic, but account for 20 per cent of fatalities.Forty per cent of fatalities take place on left-hand bends and a fifth (21%) occur during an overtake.
Latest figures show that over a three-year period 2,271 motorcycle casualties were recorded. Of these 851 were seriously injured and 87 killed. Over half of these fatalities happened at the weekend.
Backed by Police Scotland and a number of Scottish biking groups, the Breathtaking Roads campaign from The Scottish Government and Road Safety Scotland (part of Transport Scotland), encourages bikers to follow best practice when enjoying Scotland’s roads.
The incredible films capture the thrill of riding in Scotland and showcase breathtaking coastal rides, scenic forest roads and epic mountain journeys and carry the poignant message – “Be aware on breathtaking roads. Don’t let them take your breath away for good.”
Minister for Transport Humza Yousaf said: “As a biker myself, I love the thrill of riding on Scotland’s breathtaking roads but, as Transport Minister, I am also acutely aware that motorcyclists make up less than one per cent of Scotland’s traffic, but account for 20 per cent of fatalities.”
“No matter what your level of experience is, this campaign will remind us as bikers of the importance of staying safe and riding appropriately. We hope the biking community from across our country and beyond will enjoy and engage with the helpful tips to ride these roads safely.”
A dedicated microsite and engaging Facebook page (Live Fast, Die Old) will highlight the greatest biking experiences, along with hints and tips from carefully selected local biking experts, who have first-hand experience of Scotland’s roads.
Inspector Ian Paul, who leads Police Scotland’s national motorcycle unit said: “At this time of year many bikers are planning weekend ride outs and trips with their friends, to enjoy the magnificent scenery Scotland has to offer.
“We understand the thrill of motorcycling and why people want to do it, but we also want bikers to keep themselves safe especially when overtaking, approaching junctions and negotiating bends.
“This campaign encourages the biking community to enjoy Scotland’s roads, while following best practice too.”
Outdoor posters highlighting top risk areas for bikers – bends, junctions and overtaking will be displayed at key locations on Scotland’s most popular motorcycle routes, to encourage bikers to consider their actions before riding.
Jayne Tollan, representative from the Clyde Valley Curvy Riders said: “Safety and best practice are at the heart of the Curvy Riders philosophy and our members are always looking for fresh guidance and advice for getting the most out of Scotland’s roads.
“We’re delighted to back the Breathtaking Roads campaign and we’re looking forward to offering some top tips and advice from our community.”
Scotland’s Rider Talent Cup 2018 hopefuls at Knockhill before leaving for BSB at Brands Hatch. L2R – Rory Skinner, Niall Mackenzie, Adon Davie, Jack Hart, Lewis Paterson
Time to get the map out to plan your 2018 trips!
Attendees at the SCAA First on Scene Course – Scone.
Where can I get it?
Scottish Biker is available from any of our partner friends & dealerships (in no particular order): Saltire Motorcycles, West Coast Harley – Davidson, Ducati Glasgow, Glasgow Triumph, Ride-On M/c’s, Ecosse Aberdeen & Dundee, Cupar Motorcycles, Kirkcaldy Kawasaki, Mickey Oates, Park BMW Motorrad, Green Welly Stop, MotoScotland, Robbie Allan, Shirlaws Motorcycles, Drysdales, Jim Allan Motorcycles, Skinners Motorcycles, ProScot, Edinburgh H-D, Alan Duffus Kirkcaldy, John Clark BMW Motorrad, Bikers Cove, Two Wheels Honda, Jim Allan M/c’s, Paul Hamilton M/c’s, Skinner M/c’s, Drysdale M/c’s, BMW Motorrad Central, Hyper-Trax E Kilbride, Digby Brown, Motorcycle Law (Scotland), Border Bikes, MCS Scotland, Bikers Cove, The Leadburn Inn, Buccleuch Hotel, Annandale Arms Hotel, Paul Hamilton M/c, Eclipse M/c’s, Mobile Motorcycle Services, Street Evolution Motorcycles, Perth Bike Nights and many more.
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